Marketing consulting
Marketing that wins the right clients for your firm.
Most professional firms grow by referral and reputation, which is slow to scale and hard to control. Hexarch helps owners decide which clients they want, what to say to them, and how to turn goodwill into a steady flow of enquiries.
Where firms get stuck
- New work depends on a handful of referrers, or on one or two partners.
- The website lists services but does not say which problems the firm solves, or for whom.
- Marketing happens in gaps between chargeable work, so it starts and stops.
- It is unclear which services to promote and which clients to turn down.
- Enquiries and referrals are not followed up in a consistent way.
What we do
How Hexarch helps with marketing
Positioning and target clients
Decide which clients and services to focus on, and why a client should choose your firm over similar ones. The result is a short, plain statement your whole team can use.
Clear service offers
Package what the firm does into a small number of offers that are easier to explain, easier to sell and easier to deliver, with a defined scope for each.
Website, content and visibility
Plan the website, case notes, newsletter and LinkedIn presence so that they bring in the right enquiries. Your own team or independent specialists do the building, and Hexarch scopes the work and oversees it.
Referrals and enquiry follow-up
Build a simple routine for referral partners, enquiries and follow-up, so that goodwill turns into work and nothing depends on one person remembering to call back.
What you get
A written 12-month marketing plan with priorities, owners and dates, written so that it gets done. Many engagements start with a Firm Review or a Firm Growth Plan, and the work can continue through the monthly Advisory retainer. Scope and fee are agreed before work begins.
Scope
Hexarch plans and oversees marketing. Specialist work such as web design, advertising management and systems is delivered by independent partners. Firms in regulated professions must follow their own professional body’s rules on advertising and client communications, and remain responsible for compliance. Hexarch does not provide legal, accounting, tax or regulated financial advice.
Related areas: strategy, services and pricing, operations, people and capacity and technology and AI.
Start with a conversation.
A first call with Philip is thirty minutes, free and without obligation. Tell him where your firm is stuck, and he will tell you honestly whether and how Hexarch can help.